Record Label Owns Rema – Jonzing World or Mavin Records?
Whether Rema is signed to D’Prince’s Jonzing World or Mavin Records has been the subject of much debate recently on social media.
Nigerians questioned his connection with Don Jazzy, the CEO of Mavin Records, after he missed the most recent Mavin’s joint album, ‘Overdose.’
Rema, real name Divine Ikubor, released a wild freestyle of D’Prince’s ‘Gucci Gang’ with Davido and Don Jazzy on Instagram in 2018. D’Prince was so taken with Rema’s freestyle that he flew down to Benin, Rema’s hometown, and brought him back to Lagos to offer him a record deal. D’Prince, Don Jazzy’s brother, had just launched his own record label, Jonzing World, at the time.
D’Prince introduced Rema to his brother Don Jazzy. Rema spent the rest of 2018 and the first few months of 2019 working with both of them on his artistic development.
Rema secured record deals with Jonzing World and Mavin Records in 2019. Rema’s debut album, a self-titled Extended Playlist, was released on May 21 by Jonzing World in collaboration with Mavin Records, and included hit songs such as “Dumebi” and “Iron Man.”
Now the following is the best way to explain the relationship between Rema, Jonzing World, and Mavin Records:
D’Prince did not start Jonzing World as an independent label. Rather, he partnered with his brother Don Jazzy and made Jonzing World a subsidiary label to Mavin Records.
What Is Subsidiary Label?
A subsidiary label is a small label operating under a major label and benefiting financial and marketing support from the major label.
Jonzing World operates under Mavin Records’ unit Mavin Global, so Rema, is signed to both record labels. That is, he is a Mavin artiste and, at the same time, a Jonzing World’s artiste.
E don clear you now?
The reason why Rema is not on Overdose is because of another reason that Don Jazzy recently talked about on a radio.
But why is everyone more concern about which record label Rema is signed into.
Is Rema The Biggest Artiste In Jonzing World or Mavin Records?