Exclusive Interview With Henry Emehel Events, Flavour’s Europe Tour Manager.

May 25, 2017

HOW WAS YOUR GROWING UP LIKE?:

Lolz..If I start telling you the full story about my growing up I bet you won’t finish reading it but to cut it short..I grew up in a family where education was the first priority for everyone except me, football (goalkeeper) was my priority…you know how it is sometime our plans won’t be what God has for us. Well I’m still proud of the little I contributed with football in Nigeria and I’m still on it till DATE. Lol (Current Team Tor Di Quinto Rome) Ex Jasper United & Ex Enugu Rangers
TELL US ABOUT YOUR EDUCATIONAL BACKGROUND?

I was actually good in school but football won’t allow me to concentrate on my educations. I dropped off after my secondary school last exams(Senior Waec & Jamb) to join Enugu Rangers Feaders

TELL US ABOUT YOUR JOURNEY SO FAR AS A SHOW BIZ PROMOTER?

Show Biz is a field where you fall once and you get up two times. Show Biz is like a long journey where you keep going without a single stop. Cos if you stop you are off the game line. I’ve met some big walls during the journey but I still have mountains ahead to climb to get there

WHAT IS YOUR DEFINITION OF SHOW PROMOTER ?

Hmmmm well… i think Promoter is one who makes arrangement for events or market them to attract an audience, at the same time protect a brand, promoter initiates or take part in the organizing of an event and development of a project or entertainment. Promoters stand in a fiduciary relationship to the proposed company and must act in good faith in all their dealings for the proposed corporation.

WHAT MAKES A GOOD SHOW PROMOTER?

Good show promoter need to approach the right target audience for the product you are promoting in a non threatening, relaxed & friendly way. Answer questions honestly, and present information in a good manner. You can improve your promoting skills by simply telling the truth about your product. You need good approaching skill and politeness too, its important cos it helps you to find out what works and not, so you dont waste your time. Lastly, never reply to any unnecessary social media attack.

WHAT DISTINGUISHES HENRY EMEHEL EVENT FROM THE OTHER SHOW PROMOTERS?

I think some of the promoters all over the world waste too much time looking on what other promoter is doing instead of using that time to develop and create ideas etc.

WHY DOES MOST SHOW PROMOTERS ATTAIN SUCCESS BUT FIND IT DIFFICULT TO SUSTAIN IT?

I think it depends on individual circumstances of the promoter

YOU HAVE DONE TOO WELL IN SHOW BUSINESS BUT WHICH OF YOUR SHOWS DO YOU LIKE BEST AND WHY?

I ve done many shows, events, concerts, regular club shows, tour etc and I think each of them has it’s difference and memorable story behind in which I will always take along with me

WHAT IS THE BIGGEST MISTAKE THAT MOST SHOW PROMOTERS MAKE?

1: Low level of commitment

2: Insufficient promotional marketing

3: Lack of employee engagement

4: Not been honest to the clients

5: Signing agreement without thorough reading.

6: Lack of Preparation

7: Leaving all the promotion up to the venue

8: Not responding in a timely fashion way to people

9: Not asking questions up front

YOU ARE CONSTANTLY BUSY, HOW DO YOU CREATE TIMES FOR YOUR FAMILY ?

In everything I do no matter how busy that would be *FAMILY COMES FIRST*

HOW IS THE SHOW BUSINESS IN EUROPE COMPARE TO NIGERIA?

I can only say its hard to manage show business in Europe because most of the shows are been run by individuals, you will do the financial side and you also do the promotional side. Hardly you get a sponsor. Talking about the negative side of it, any Visa denial to an artist will cause you a huge DAMAGE etc.

NAME 5 NIGERIA CELEBRITY YOU HAVE ORGANISED SHOW FOR IN EUROPE

Flavour

Timaya

Iyanya

Wizboyy

Korede Bello

Kiss Daniel

Etc.

HOW DO YOU FEEL WHEN YOU ORGANISE A SHOW AND PEOPLE DON‘T SEEM TO ATTEND THE SHOW?

It’s a strange feeling but if only you can be able to Console yourself at that moment because that’s when you are learning more about it and increasing your promotional strategy as well.

TELL US WHAT YOU DON‘T LIKE ABOUT SHOW BUSINESS?

*Discouragement*

Show business could be fun and funny at the same time, it dosen’t feel good after efforts are made to archive goals but finally that effort wouldn’t be enough.

WHAT HAS SHOW BUSINESS NOT DONE FOR YOU?

Well… it has done so much to me but I think I still have a long way to go….there are still more steps to climb Ufff! Still have to get there and I’m seriously working on it

TELL US ABOUT YOUR RELATIONSHIP WITH FLAVOUR, YOU ARE OFTEN SEEN TOGETHER AND YOU GUYS MAKES QUITE A GOOD TEAM. ARE YOU SIGNED TO HIS LABEL?

Flavour is a great & very nice guy with a formidable personality in which I was honoured to work with…, we have know for so many years now but we started working together few years when Flavour and Ben gave me the chance and opportunity to run his Europe Tour last year summer 2016. My relationship with the group is very strong and they all welcomed me to the family even though I’m not officially signed with the Lebel. Great people👌
LOOKING BACK AT THE PERIOD YOU STARTED OFF AS A SHOW BIZ PROMOTER WHEN THE INDUSTRY WASN‘T THIS BIG, WHAT KEPT YOU GOING IN THE MIDST OF MANY CHALLENGES?

In this show biz business I’ve learnt one thing that guide and lead me along..

You never give up no matter the obstacles and the challenges, showbiz sometimes it goes good & sometime it shows you the bad side of it..you just have to keep going until you get there!

HOW MANY YEARS HAVE YOU BEEN IN SHOW BIZ?

14 years…since 2003

NAME HOW MANY ARTISTE ON YOUR LIST FOR 2017 EUROPE TOUR?

I go with announced and confirmed ones, they are J MARTINS from 7th April till 13th May and FLAVOUR from 19th May till 28th May

TELL US, WHAT‘S THE BIGGEST MISTAKE YOU HAVE EVER MADE?

Hmmmm Lol….this is a very hard question & most difficult one. Well…I’ve made alot of mistakes in the past and the most important thing and positive thing about it is that I learnt from them all and never repeated them again! Sometimes it’s good to make mistakes so we can learn and grow up!

WHAT COMPETITION DO YOU FEAR MOST?

I Love this question:

The funny thing is that I don’t Fear competitions. And one good thing is that i don’t put myself in competition with people, otherwise I will loose concentrations…but sometimes when competition comes i affront them in non competitive way.

WHERE CAN WE FOLLOW YOU ON SOCIAL MEDIA?